About

Strategy.  Vision.  Innovation

 

Advisors

Diane Burfeindt

Managing Principal

Known for her ability to develop insight and engagement among members of boards, leadership teams and membership groups, Diane is a trusted advisor, specializing in developing an understanding of current issues and proactively identifying potential paths forward. Her thought-provoking and welcoming style, coupled with over 25 years of experience as an aging services provider, enables her to tap into the insights of individual members of a team and weave these perspectives together into an aligned and actionable strategy. This combination of real-world understanding of the issues, combined with expertise in facilitation, creates cohesive decision-making that is tailored to each organization.

Prior to her consulting career, Diane held leadership positions with healthcare and senior living providers, including most recently as the Senior Vice President of Strategy and Innovation for Presbyterian Senior Living in Dillsburg, PA.

Practice Focus/Areas of Specialty

Diane has directed numerous client assignments involving board decision-making, strategic visioning and planning, board and leadership development, board and leadership retreats, and strategic advisory services for new and seasoned chief executives.

Education and Professional Involvement

  • MBA, Bloomsburg University; BS in Communications & Journalism, Shippensburg University

  • Licensed Nursing Home Administrator - Pennsylvania

  • National Investment Center Planning Committee, LeadingAge PA Board of Directors, LeadingAge PA Fellows in Leadership Coach, Larry Minnix Leadership Academy Fellow. Former administrative surveyor for CARF/CCAC.

Speaking Engagements and Publications

Diane is a frequent speaker at national and state conferences and regular contributor to industry publications including:

Speaking Engagements

  • LeadingAge Governance Toolkit: Strategic Relationship Development, Online Resource, 2023

  • Strategic Relationships: Understanding the Potential of Partnership, LeadingAge Leadership Summit, March 2023

  • Defining the Future of Care in Seniors Housing, NIC Spring Conference, March 2023

  • Board and Leaders: Engage, Communicate and Collaborate, LeadingAge, October 2022

  • Engaging Board and Leaders in Strategy, LeadingAge Texas Leadership Conference, September 2022

  • The Intersection of Strategy and Affiliation: Myths, Misconceptions, and Must Knows, LeadingAge MN, 8-2022

  • Techniques to Engage Board and Leadership in Strategy, LeadingAge PA, June 2022

  • The “Forgotten Middle” Market: Vision to Execution, National Investment Center, March 2022

  • Board Conversations: Creating a Shared Vision and Strategy, LeadingAge PA, September 2021

  • Business Diversification Strategy, Kairos Health Systems, September 2021

  • Collaboration or Competition: Who owns the healthcare dollar, NIC, March 2020

  • Planning for the Care Needs of the Forgotten Middle, NIC, March 2020

  • Charting your own Course in the Value-Based Journey, CXO Summit, February 2020

  • Value-Based Payment Systems, SeniorCare 360, September 2019

  • Payment Reform Deep Dive, LeadingAge, October 2019

  • Managed Care Innovations: Effective Partnerships and Arrangements, LeadingAge March 2019

  • Health and Community Service Integration: An Overview for Housing Providers, LeadingAge NY and Enterprise Community Partners. October 2017

  • Beyond skilled nursing: alternative population health initiatives with senior housing providers, ACHE Healthcare Executive Forum of Central PA, May 2017 and Remington, August 2016

  • Population Health Initiatives in Affordable Housing, LeadingAge PA, September 2016

  • Affordable Housing Plus Services for Vulnerable Elders – Policy Recommendations to Improve Care and Avoid Unnecessary Spending, LeadingAge Congressional Briefing, Senate Special Committee on Aging, June 2016

Selected Bylines

  • Senior Housing, healthcare partnership leads to savings, lower readmissions, Managed Healthcare Executive, March 2017

  • Addressing Rising Healthcare Costs and Challenges of Aging in Place: Senior Living Community Evaluating Resources as Older Population Chooses to Stay in their Homes, Advance Healthcare Network Executive Insight, April 2015

  • Addressing Rising Healthcare Costs and Challenges of Aging in Place, Executive Insight, February 2014

  • Housing with supportive services promotes aging-in-place, McKnight’s Long-Term Care News, 2013


Senior advisor

Scott Townsley

Scott Townsley has more than 30 years experience in the senior living and senior care field.  He formed Trilogy Consulting, LLC and Trilogy Connect after serving as the Managing Principal of Third Age, Inc., one of the largest firms dedicated to consulting and strategy for senior living organizations. He was also a Principal within the senior living practice of CliftonLarsonAllen, LLP.  Scott has worked with hundreds of organizations across the country as they have grappled with how to successfully navigate and drive change and is known for his willingness to ask provocative questions and probe traditional thinking,

Scott currently serves as the Chair of the Advisory Committee for UMass Boston’s Graduate Program in the Management of Aging Services. He has previously served as a Lecturer, Adjunct Associate Professor and Professor of the Practice with University of Maryland Baltimore County’s Erickson School where he taught graduate courses on Strategy, Entrepreneurship, and Innovation.  In 2016 he co-founded the Center for Innovation - a 501(c)(3) organization that sponsors The Green House Project (see www.TheGreenHouseProject.org)

 Prior to his consulting career, Scott held management positions with Presby’s Inspired Life where he served as that organization's in-house counsel and had responsibility for the human resource functions and community based service planning for this multi-facility corporation.

Technical Expertise

Mr. Townsley has directed numerous client assignments involving strategic planning, market analysis, affiliations and mergers, project development, and executive search

Education/Professional Involvement

·                  Bachelor of Science, Business Administration, Drexel University

·                  Juris Doctorate, Villanova University

·                  Has been a licensed Nursing Home Administrator

·                  Currently serves as a member of the Board of Directors for an innovative nonprofit senior living provider based in New Jersey, the oldest and largest continuing care at home provider, a managed care contracting organization and a LeadingAge state affiliate.

Speaking Engagements

Mr. Townsley is a frequent speaker at national and state conferences as well as Board Retreats and Planning Sessions. Recent national and state presentations include:

Accelerating Change, LeadingAge PA, August 2020

For-Profit and Nonprofit Partnerships: A Win-Win Strategy for Growth, LeadingAge, October 2019

Facing Disruption - Forging Direction, Presbyterian Association of Homes & Services for the Aging, April 2019

Creating an Entrepreneurial Board, Association of Jewish Aging Services, April 2019

The Power of Possibility: Exploring Strategic Partnerships & Affiliations, Lutheran Services in America, January 2019

Jump Starting Innovation, LeadingAge, October 2018

Survival Guide:  Strategy and Innovation in an Era of Disruptive Change, The Beacon Institute, August 2018

Transforming the CCRC/LPC Model of Care Coordination, LeadingAge Pennsylvania, June 2018

The Future of Senior Living:  Destiny or Disruption, SFCS By Design Conference, February 2018

Finding the Entrepreneur Within, LeadingAge, October 2017, BB&T Conference, January 2018

Solving the Work Force Dilemma, Maryland Summit on Work Force Development/Willging Lecture, Sept. 2017

Inspire, Iterate & Innovate:  Creating an Innovation Flywheel, LeadingAge Pennsylvania, June 2017

Creating Competitive Advantage – the increasing importance of data analytics, Lifespan Network, May 2017

Blue Ocean Strategy:  Creating Uncontested Market Space, Green House Project Webinar, April 2017

Creating the Entrepreneurial Board, Kendal Corporation Leadership Forum, December 2016

Cheerios or Oat Cereal:  Creating Competitive Advantage in a Fast Changing Market, LeadingAge, Nov. 2016

Be the Change:  Leading Innovation and Transformation, LeadingAge Maryland Keynote, April 2016

Panel of Pundits: Perceptions on the Senior Living Field, LeadingAge PEAK, March 2016

Big Challenges, Bigger Solutions, SFCS By Design Conference, February 2016

Strategic Success in a Changing Environment, National Green House Project Conference, November 2015

Affiliations and Mergers:  A Strategic Opportunity, Not a Last Resort, LeadingAge November 2015

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